The B2B Signal Optimisation System
Go from scattered signals to a revenue-driving system in 30 days
💳 Price: $297 Launch price $97 (9 left at this price)
Boost B2B performance metrics, clean up your signals, capture more meaningful data, and pipeline it back to feed platform AI — guaranteed.
The outcome: Turning media into pipeline
❌ Your signals are scattered. ✅ We make them drive revenue.
In B2B marketing, buying signals are currency.
The more accurately you capture, score, and activate them, the more revenue you drive.
The problem? Most teams are:
- Relying on vanity metrics like CTR without pre-click attention measurement or post-click validation.
- Missing 80%+ of high-intent actions (HVAs) that reveal curiosity, interest, and buying intent.
- Feeding DSPs and platform AI noisy, incomplete data — and getting noisy, incomplete results back.
- Struggling to connect ad spend to actual pipeline impact.
We fix that — and we do it in 30 days.
🔥 Get Instant Access Now →
Our Secret Weapon: HAC → HVA Layered Signals
We’ve built a proprietary model for B2B attention measurement that filters out noise and connects what people see to what they do:
1️⃣ High Attention Clicks (HACs) → Clicks proven to come from meaningfully engaged ad views, not accidental scroll taps or brand tourists. Perfect for programmatic formats like Display, Native, and Video.
2️⃣ HVA Micro-Conversions → 100+ post-click High Value Actions (scroll depths, page element interactions, downloads, demos, deep product views, buying committee behaviour). All scored in our included model.
3️⃣ Layered Media + Post-Click Signals → Media attention meets on-site intent, feeding one unified scoring system that systematically moves accounts through a nurture path.
4️⃣ HACCTR → Our redefined CTR for B2B — factoring only clicks that matter to your funnel.
💡 Why this matters: Traditional CTR is broken in B2B. HACCTR links ad attention to measurable revenue actions.
[🚀 Start Filtering for High-Intent Signals →]
The B2B Attention-to-Revenue Flywheel
Our closed-loop system turns messy omnichannel data into a precise, revenue-driving machine:
- Omnichannel DSP buying → CTV, Display, Native, Audio, even clickless formats like Digital Out of Home.
- Universal attention tracking → Using JavaScript tags, Open Measurement SDKs, and server-to-server integrations.
- HAC filter → Cuts out low-quality clicks, keeps only intentional ones.
- Non-click attribution → ID graph links exposure to site visits, giving you B2B attribution where it’s normally impossible.
- On-site HVA tracking → 100+ high-intent micro-conversions scored for every account.
- Dynamic segments → Flow back into your DSP for smarter targeting.
- DCO (Dynamic Creative Optimisation) → Adaptive creative that nurtures each account based on behaviour.
The result? Cleaner data → Smarter AI optimisation → Higher quality pipeline.
Stop buying clicks that don’t matter.
Our B2B Attention-to-Revenue Flywheel turns messy omnichannel data into a precise, revenue-driving machine. We run every impression and click — across CTV, Display, Native, Audio, even clickless channels like Digital Out of Home — through an attention-first scoring system. High Attention Clicks (HACs) filter out the noise so you only optimise toward real interest, curiosity, and intent. When clicks aren’t possible, our ID graph links ad exposure to website visits for attribution that most B2B teams can’t touch. On-site, we track 100+ High Value Actions (HVAs) — deep product views, demo requests, and other high-intent behaviours — scoring every account. These scores create dynamic segments that flow back into your DSP, where Dynamic Creative Optimisation (DCO) delivers the right creative to the right account at the right time. The result? A closed-loop system that continuously sharpens targeting, boosts match rates, and drives pipeline — without chasing vanity CTR.
Here’s What’s Inside
✔ Full Signals Framework – All 7 categories mapped to funnel stages.
✔ 100+ HVA Playbook – Each mapped to funnel stage, scoring, and activation tips.
✔ Editable Scoring Template – With example weights for instant deployment.
✔ GTM Setup Guide – Step-by-step for HVA tracking.
✔ Example Reports & Dashboards – Including quick-build guides using AI.
✔ HAC → HVA Attention Model – Proprietary method for connecting ad attention to conversions.
Who This Is For
✔ B2B marketers running ABM, programmatic, or multi-channel campaigns.
✔ Agencies wanting to sell a premium, signal-driven service.
✔ Revenue leaders who demand measurable ROI from media spend.
✔ Founders & growth teams scaling with limited budgets.
Why This Works
🚀 Proven to lift post-click performance by 20%+ and unlock attribution for non-click channels.
📈 Designed for challenging, small TALs — works equally well for scaled ABA.
💡 Built on nearly 20 years of B2B advertising strategy.
30-Day Transformation Roadmap
Week 1: Audit & map your existing signals.
Week 2: Implement HVAs, HAC tracking & scoring.
Week 3: Integrate with DSPs, CRMs, and activation platforms.
Week 4: Launch dashboards, optimise bids, and connect spend to pipeline.
Choose Your License
🏢 Agency / Multi-Brand License – £497
💥 First 100 customers: £297
✔ Unlimited client & brand use
✔ All templates, guides, videos
✔ Lifetime updates
✔ White-label rights for templates & scoring models
Your Investment vs. The Alternative
Hiring an agency to do this for you: £5k–£15k+
Losing ad budget to unqualified clicks: much more.
This system: from £497, lifetime access.
Risk-Free Guarantee
If you implement the system and don’t see measurable improvements in match rates, signal quality, or conversion rates within 30 days — we’ll refund you in full.
Early Adopter Bonus
Order before December 1st 2025 and Unlock Journey B2B analytics from FunnelFuel free of charge; designed to capture B2B HVA's out of the gate along with tracking millions of companies website visits. Journey lets you segment and pipeline HVA's and high intent users back to activation
Ready to go from scattered signals to a revenue-driving system?
Get Instant Access Now →